Two Adwords ad tips that just keep delivering

Here are two things that keep improving my Google Adwords clickthroughs.

1. Use Title Case for the URL in your ad.

For example:

A) www.yourdomain.com/buyyourcar

B) www.YourDomain.com/BuyYourCar

In all instances I've tested B will outpull A. In my latest test, the difference was 1.3% clickthrough rate against 2.7%. That's more than double the CTR from one small change. You HAVE to test this. Remember, higher CTR, higher ad positioning for the same price.

2. Use words that evoke emotion

I've had my CTR jump from 2.9% to 4.8% by incorporating a word like "astonishing" in my ad, especially the headline. That's just one example. These guys seldom fail to give you a CTR boost if you use them wisely. Test it and see what happens. Here's a list of emotional words you should use and test in your ads to save you the pain of dreaming them up yourself.

No-holds-barred
Breakthrough
Astonishing
Instant
Discover
Urgent
Critical
Guaranteed
High-Voltage
Unbeatable
Innovative
Phenomenal
Unique
Incredible
Enhanced
Electrifying
Super
Tactics
First
Critical
Booming
Amazingly
Appetizing
Astonishing
Revealed
Revolutionary
Secrets
Time-Sensitive
Trailblazing
Step-By-Step
Unforgettable
In-Depth
Invaluable
Ingenious
Pioneering
Proven Techniques
Irresistible
Powerful
Shocking
Spectacular
Unlimited
How-to
YOU

Many people aren't using these two simple techniques. As far as positioning is concerned, CTR is king with Adwords - your ad will get closer to the top without you having to pay more if you have a high CTR. For example, I've just been able to lower my max bid for one of my ad groups by 10c per click. My ads are still in the top 2 positions regardless thanks to my CTR, and I'm paying about 8c - 10c less per click.

You don't hear me complaining.

More Adwords tips soon, plus I'll be testing smaller PPC search engine GoClick.com to see if they're worth your time. You can still get clicks on competitive keywords for a few cents here, but the proof as they say is in the pudding. Can GoClick deliver 1) enough traffic and 2) quality traffic? Stay tuned.

Create and publish proper PDFs for free

The PDF format, if you don't know, is very popular for distributing ebooks. Unlike traditional ebooks, PDFs can be opened on both PCs and Macs using Adobe's free Acrobat Reader. They're also easy to print.

Creating PDFs for free is pretty easy - has been for a long time. All the free PDF printers I've tried, however, had one problem in common: they couldn't create PDFs with active hyperlinks.

Print a document with hyperlinks to PDF format with one of these, and none of the links in your PDF is clickable. Whoops! Having live hyperlinks in an ebook is crucial.

Here's the solution: Using the excellent free OpenOffice.org Writer, you can now publish your document to PDF straight from this word processor, with all hyperlinks active and clickable, ready to send your readers to whatever profit making locations you want them to go.

Here's how to get it going:

1. Download the OpenOffice suite from www.openoffice.org

2. Double-click the installation file to start the installation - if you already have software like Microsoft Office on your computer, you may want to only install the Writer and not the rest of the package, so check the installation options carefully.

3. Open the OpenOffice.org Writer. It can open MS Word documents, so if you already have ebook projects typed up in Word, not a problem. Alternatively, create your ebook content in the Writer.

4. When you're ready to publish, open the File menu and choose "Export To PDF".

5. Choose a location, and you'll get prompted for some PDF options. Under the Images options I like to set JPEG compression to 90% and Image Resolution to 150DPI. This way your images in the PDF still looks good, but the PDF isn't excessively large.

Video on this and one or two simple things you can do to make your PDF look nice coming later this week!

Nic

Review of the Unselfish Marketer Vault

Is the Unselfish Marketer full of crap?

Click Here To See It

The first thing that may come to mind when someone tells you that you should stop buying software with resell rights or e-books with resell rights because they will "buy it for you" is probably just a glimmer of skepticism.

The good news is, there's no need for that with the Unselfish Marketer Vault membership.

The owner, JayKay Bak, really does purchase whatever master resale rights e-books and software his members request. What's even more impressive in his commitment to delivering the goods is that every single month since the start of this membership site he has purchased and added a lot more products than the current membership fee income should have allowed him to.

New products with resell rights every time you log in

Just about every time I log into the membership site (about 3 times a week) there are new products to be downloaded. I count no less than 51 products added, most with master resale or PLR rights, since I joined near the end of October 2006. That is PHENOMENAL.

And don't think these are cheap rubbish - we're talking about products from Fire Sales that the suckers who don't know about the Unselfish Marketer pay $297 to acquire. We're talking about quality software with resell rights, often products that I am using in my online business right now - and after 5 years in online marketing I'm pretty quick to spot crap.

How about high range e-books with resale rights and software that can't be given away? The Unselfish Marketer lets you buy them for $1.

There are too many other perks to the Unselfish Marketer membership to even list here. How about a professional follow-up autoresponder account with 100 autoresponders ready to work for you? That's all covered by the tiny monthly fee.

So what's the bad news?

You really have to nitpick to find anything bad about hands down the best and most valuable master resell rights related membership site on the Internet.

I guess the membership area is a bit messy at first glance, but you soon get used to it and with the sheer amount of product available, it's bound to look a little cluttered. Apart from that, for the $11.67 I'm paying every month, I am not going to find any further fault with a membership site that added over $1,000 of real product value in September.

That's not some ridiculously inflated figure - it's the actual cost in acquiring the products and their rights - exactly what it would have costed you if you wanted to buy it yourself.

I guess the other bad news is that the membership fee (currently $15.97, I joined when it was $11.97) does go up as more members join. It's going to end at $39.97 per month when they close the membership, which is still a bargain, but why wait.

Final Verdict

Don't let the messy and somewhat clumsy sales letter fool you. The Unselfish Marketer is more concerned about delivering on his claims than he is about writing another slick sales letter full of outrageous claims. The Unselfish Marketer Vault offers unbelievable value, and keeps all the promises (and more) that he makes. Go look at what's in the Vault right now, and keep in mind that most of it was added in the last 2 or 3 months.

If you can't see $15 a month value in that, quite frankly you're in the wrong business.

Unselfish Marketer gets the Smash The Hype "Real Deal" Seal of Approval as a master resell rights vault. JayKay Bak does exactly what he promises - buying MMR & PLR products so you don't have to, and he does so spectacularly and goes well beyond reasonable expectation in his commitment, and largely without hype.



Click here for the Vault

Regards,

Nicolaas D. Theron